There is a good chance that the visitor has 10 other tabs with your competitors sites open. Once they are in the top of our sales funnel, we need to convince them that we are the right person in the middle of our funnel, but we cant just go writing huge blocks of text talking about our service because people looking for services don’t read sites, they scan them. Like a funnel that you would use to pour oil into your cars engine, your sales funnel is wide at the top and thin at the bottom.Īt the top you are pulling in customers from multiple sources, this could be Google Adwords, organic search engine traffic, article writing or social media activities. You need to think about the whole system that makes up your websites sales funnel. Your website isn’t just about throwing up some pages and hoping to get some customers. It needs to be optimized both technically and for conversions so you can get the call. Ten years ago, business websites were seen as not much more than an online brochure but these days your website needs to be so much more. Computer business websites are an important part of your marketing efforts.
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